WS Brand – Design System

Brand Voice

Our voice and words reflect ourselves as a company, so that our community may know who we are and what we stand for.

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Voice Goal

Determines what we want to say and to whom.

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Brand Personality

Celebrates the unique qualities of Working Solutions.

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Core Messaging

Review our core tenets of building effective communications.

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Email and Signature

Determines what we want to say and to whom we say it.

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Visual Brand

The Working Solutions brand is defined by anything and everything that falls under the umbrella of how we graphically present ourselves. Categories include our logos, typography, colors, themes, photography, and more.

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Colors and Themes

How and when to implement our colors and themes.

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Iconography

Appropriate use of icons and which ones to use.

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Logos

Our logos and specific use cases.

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Typography

Fonts, line height, padding for desktop and mobile.

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Downloads

The area where you can find downloadable assets for Working Solutions.

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PowerPoint Template

PowerPoint themes, templates, and demo slides.

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Logos

Download logos in multiple formats including raster and vector.

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Fonts

Access all of our brand fonts in one place.

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Teams Backgrounds

Backgrounds to be used for Microsoft Teams meetings.

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