WS Brand – Design System

Brand Voice

Our voice and words reflect ourselves as a company, so that our community may know who we are and what we stand for.

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Voice Goal

Determines what we want to say and to whom.

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Brand Personality

Celebrates the unique qualities of Working Solutions.

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Inclusivity

Advocates equal treatment of all.

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Vocabulary

Defines terms for concise communications.

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Visual Brand

The Working Solutions brand is defined by anything and everything that falls under the umbrella of how we graphically present ourselves. Categories include our logos, typography, colors, themes, photography, and more.

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Colors and Themes

How and when to implement our colors and themes.

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Iconography

Appropriate use of icons and which ones to use.

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Logos

Our logos and specific use cases.

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Typography

Fonts, line height, padding for desktop and mobile.

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Downloads

The area where you can find downloadable assets for Working Solutions.

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PowerPoint Template

PowerPoint themes, templates, and demo slides.

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Logos

Download logos in multiple formats including raster and vector.

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Fonts

Access all of our brand fonts in one place.

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Sales Collateral

Will be redirected to our private resources for sales.

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Components

Components are custom-designed, reusable blocks for use on Working Solutions web and app interfaces. Each component is created for a specific UI need to create an intuitive user experience.

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Forms

Different components for building a form.

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Cards

Useful for highlighting information like articles.

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Tooltips

Callouts to help add instructions to elements.

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Alerts and Messages

Visual and written feedback to indicate success or errors.

See Section