Working Solutions speaks to an unlimited number of audiences from day to day. Photography can be a reliable way to connect with these audiences on a personal level. From our customers who come from all walks of life, our agents and their lifestyles, and to our clients and their business, it’s important that we resonate with whom we are speaking with through our photography.

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B2B Photography

When communicating with clients or prospective clients, it is important to consider photo options and why you are using them. Photos should illustrate a client’s customers within that industry in a positive light. These photos capture a single moment in time, before, during or after an experience (usually an experience related to the products and services of our clients). Images should always be candid, as if a moment in time were captured, drawing the viewer into the story. Choose imagery to tell positive, happy, interesting, engaging, and exciting stories.

When communicating to:

  • Retail clients, use candid photos of satisfied shoppers.
  • Healthcare clients, show well-cared-for patients.
  • Travel and hospitality clients, portray happy travelers.

Technology photos within the industries we serve are sometimes more appropriate than photos of people. Use best judgement when working with photography.

Lifestyle Photography

There are two types of people we want to illustrate.

  1. A client’s customers
  2. Happy agents

Candid lifestyle photography is personal and engaging. It can illustrate agents who balance work and life, or a client’s customers and their happiness as a result of our work. When communicating to prospective agents, we want to illustrate the positive results of belonging to a caring culture with flexible work schedules.

Direct communications with current agents can show much more personality. They can even be fun and quirky – as long as they are appropriate for business and don’t break the rules listed below, under “Photography to Avoid”.

All photos and videos should have proper, signed releases (official Working Solutions likeness release form). When capturing images at an event, make it known that any and all attendees may be photographed or recorded and used in Working Solutions promotions and publications. Honor the request of anyone who asks not to be photographed or recorded.

Photography to Avoid

These are elements we want to avert from in our chosen photography.

  • Awkward, uncomfortable poses.
  • Photography showing stress, unhappiness or disappointment.
  • Staged, studio photography (Corporate headshots being the exception).
  • Stock photography of subjects looking directly at the camera.
  • Photography depicting realistic violence, hatred, or death.
  • Religious photography that alienates other groups of people.