Brand Personality
Imagine if Working Solutions was an actual person you could have coffee with. What kind of questions would you ask? How would this hypothetical human interact and speak? Now think of a favorite company of your own and the personality they portray that made it attractive to you in the first place. Everyone we interact with should feel understood, supported and above all, valued. That includes clients, prospects, agents, applicants, and employees, so basically everyone.
What's Our Personality?
Anthropomorphized, we embody 5 edified traits; empathetic, enthusiastic, innovative, knowledgeable, and passionate. Our communication both internal and external as well as our over-all approach should always keep these traits in mind. Our unique brand personality should be clear to all we connect with.
Our Standards of Service
- We are authentic and empathetic.
- We are always respectful.
- We are honest and professional.
- We listen first before we solve problems.
- We believe every relationship matters.
Celebrity Representative Methodology
We have carefully chosen 5 celebrity/historical figures who we feel embody each of our core personality traits. Because this release of the Guidelines is focused on inclusion and diversity, it was important to provide a mix of gender, ethnic, cultural, and national backgrounds while finding personalities who’s very name inspires the trait they represent.
- Empathetic -
Patricia Moore
American industrial designer, gerontologist, and author.
For a period of three years (1979-1982), in an exceptional and daring experiment, Patricia Moore traveled throughout the United States and Canada disguised as women more than eighty years of age. With the help of SNL makeup artists, she altered her body to simulate the normal sensory changes associated with aging, she was able to respond to people, products, and environments as an elder.
- Enthusiastic -
Dana International
Israeli, transgender pop singer
Sharon Cohen was born in Tel Aviv, Israel in 1969. Though assigned male at birth, she identified as female from a very young age. She wanted to become a singer from the age of eight. She came out as transgender at the age of 13. International took her stage name from a feminized version of a childhood friend Daniel, who died in a car accident.
- Innovative -
Nikola Tesla
Serbian-American inventor, engineer, and futurist
A man who once said, “I am electricity” during an interview, Tesla was born and raised in the Austrian Empire, where he studied engineering and physics in the 1870s. In 1884 he emigrated to the United States, and later joined Westinghouse, becoming a central figure in the “Current Wars”. He had an eidetic memory, which meant he could accurately visualize intricate 3D objects. He had many high profile friends and was known for his style and his dinner parties.
- Knowledgeable -
Marie Curie
Polish, Nobel Prize winning pioneer in physics and chemistry
Marie Salomea Skłodowska Curie, born Maria Salomea Skłodowska, was a Polish physicist and chemist who conducted pioneering research on radioactivity. As the first of the Curie family legacy of five Nobel Prizes, she was the first woman to win a Nobel Prize, the first person and the only woman to win the Nobel Prize twice, and the only person to win the Nobel Prize in two scientific fields.
- Passionate -
Whoopi Goldberg
American actor, author, comedian, and television personality
Whoopi Goldberg was born Caryn Elaine Johnson on November 13, 1955. Goldberg first worked at a funeral parlor before moving to California and using the stage name Whoopi Cushion. She starred in such films as The Color Purple and in TV series including Star Trek: The Next Generation. She landed the role of a lifetime in Ghost when Patrick Swayze insisted ‘I am not doing this movie unless you audition her.’ The rest is history, Molly.