Brand Voice

Welcome to our Brand Voice and Communications Framework. The guidelines contained here help set a roadmap of how to communicate effectively and on brand. We encourage you to familiarize yourself with these parameters so you may accurately portray our core tenets to employees, clients, agents, partners, and the public.

This applies to any written or verbal delivery methods, marketing materials, presentations, emails, client communications, as well as internal and external company communications. Included are all forms of media, such as websites, social media, videos, webinars, infographics, podcasts and more. Brand consistency is essential in professionally and accurately portraying our company. These tenets are of paramount importance. We encourage anyone who engages with our brand to become familiar with these parameters and refer to them. Successful representation of our brand on anything it touches elevates awareness. It also helps solidify our expertise in the on-demand contact center industry, which Working Solutions founded.

Our Goal

Determines what we want to say and to whom. Learn More

Voice, Tone, and Style

Know who we are and how we talk about ourselves. Learn More

Brand Personality

Discover the unique qualities of Working Solutions and how we portray our company. Learn More

Core Messaging

Review our core tenets of building effective, concise internal and external communications. Learn More

Email and Signature

Determines what we want to say and to whom we say it. Learn More

Diversity, Equity, and Inclusion

A Concept that has been around for decades with a recently renewed interest. Learn More

Vocabulary

A collection of terms common in the industry and some specific to Working Solutions. Learn More