Iconmark – WS Brand

Iconmark Construction

Our iconmark visualizes advancing customer experiences. The two speech bubbles on the left symbolize communication between agents and a client’s customers – and between our leaders and clients. The chevron represents an arrow “moving experiences forward.”

Iconmark Usage

The Working Solutions corporate logo represents our company, employees, agents and brand.

The iconmark is a valuable corporate asset. It should be used consistently in the approved forms. It is considered a piece of artwork. The proportion and arrangement of the iconmark is carefully determined.

The iconmark will typically be used on branded merchandise, and small spaces where the logotype would be too small to read. It also can be used as a profile identifier on social media sites, web apps and places where an avatar is required.

If you have any questions regarding the use of our iconmark, please consult the design team at design@workingsol.com.

There are three primary versions of our iconmark, plus the flexible branding alternate versions of the icon seen below. The gradient version of our icon will be used on the web as a social media icon. This includes branded pages for Facebook, LinkedIn, Instagram and YouTube.

Incorrect Iconmark Usage

Please don’t use the iconmark outside acceptable configurations. The Marketing team can help you if you have questions.

Things to Remember:

Don’t stretch the iconmark.
Always hold the shift key when modifying the size.
Don’t change the iconmark’s color.
Don’t outline the iconmark.
Don’t use a different font for part of the iconmark.
Don’t use the iconmark on busy backgrounds.

Special Icon Variations

Special icons are created by the Design & Development team for special purposes, causes, or to celebrate our diversity. Please do not arbitrarily re-color an icon without consulting with Marketing.